Marketing strategy and support for hospitality and lifestyle businesses

Thoughtful marketing, built around how your business actually runs

I work with independent hotels, restaurants, venues and lifestyle brands who care deeply about what they offer, but know their marketing needs more structure and direction.

Together, we bring clarity to how your business shows up - shaping thoughtful, well-planned marketing that reflects the quality of your experience and supports steady growth.

I’ve spent many years leading marketing from inside hospitality businesses. As Head of Marketing for a luxury North Yorkshire hotel, country estate and spa and for an award-winning group of wedding and events venues, I’ve seen first-hand the pace, pressure and detail involved in getting it right. I understand how marketing has to fit around real operations - not sit separately from them.

Most of the businesses I work with don’t need more activity.
They don’t need another trend, template or burst of noise.

They need perspective.
A clear plan and marketing that feels manageable and intentional and works steadily in the background while they focus on running the business.

That’s where I come in.

I provide strategic direction alongside practical support across campaign planning, creative thinking and digital channels, ensuring everything feels aligned and genuinely useful.

Nothing forced, nothing overcomplicated. Just marketing that reflects the care, detail and experience behind your business.

If this feels like the kind of partnership you’ve been looking for, let’s start with a conversation.

Book a free, no obligation discovery call…

Get in Touch here

Overview of marketing and design services

Clear, practical direction for brands who want to grow with intention.
Together, we take a step back to look at your audience, your offer and what really makes your business distinctive. From there, I help you refine your message and shape a marketing plan that feels achievable, aligned and genuinely useful - something you can return to, rather than another document that gets ignored.
Support for hotels, restaurants, venues and lifestyle brands in North Yorkshire who want their marketing to feel as considered as the experience they offer.
I work with businesses who care deeply about atmosphere, detail and how people feel when they arrive. I bring together creative thinking and commercial understanding to help you grow in a way that feels right for your business - not forced, rushed or out of character.
For many businesses, the website already exists - it just needs care and attention.
I help improve the experience for your customers through thoughtful updates, clearer structure, fresh content and simple, practical SEO. The result is a website that feels current, intuitive and genuinely helpful - a digital extension of your business that reflects the care you put into everything else you do.
For brands who want content that reflects their world clearly, beautifully and consistently.
From social content and photography direction to campaign ideas and tone of voice, I help shape how your brand shows up day to day. The focus is always on showing your work, your spaces and your story in a way that feels natural, not over-produced.
Ideal for hospitality and lifestyle businesses with a brand already in place.
I design the materials your guests and customers interact with every day - menus, signage, printed pieces, campaign assets and social visuals - making sure everything feels consistent, considered and aligned with the experience you’re offering.